Meta's Threads Expands to EU, Offering Instagram-Free Sign Up for European Users

Meta's Threads, a short-form text platform and rival to Twitter, has launched in the European Union (EU). The EU launch comes after a delay to ensure compliance with regional regulatory requirements. Threads aims to provide a more friendly and less divisive community compared to its competitors. With the option for millions of users to switch from Twitter to Threads, it poses an additional challenge to the embattled social media platform. Meta CEO Mark Zuckerberg aims to grow Threads to over 1 billion users worldwide, and the EU launch brings it one step closer to that goal.