iPhone Dominates Declining Smartphone Market, Reaches Record Market Share

The global smartphone market is expected to decline in 2023, reaching the lowest level of shipments in a decade, due to a combination of factors including the pandemic, economic challenges, and a lack of exciting new smartphone technology. However, market intelligence company IDC predicts that Apple's iPhone market share will reach an all-time high this year, defying the overall market trend. IDC expects iOS shipments to grow by 1.1% in 2023, reaching a share of 19.9%, while Android is forecasted to decline by 6.0%. Apple's success is attributed to trade-in deals, buy-now, pay-later schemes, and efforts to persuade both iPhone and Android users to upgrade.