Global Coalition Formed by Amazon, Booking.com, Expedia, and Others to Combat Fake Reviews

Amazon, Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot have formed the Coalition for Trusted Reviews, a global collaboration aimed at protecting access to trustworthy consumer reviews worldwide. The coalition will define best practices for hosting online reviews, share methods of detecting fake reviews, and engage in public education and information sharing to combat review fraud. The group is committed to upholding integrity, transparency, and accountability in reviews, setting new standards for maintaining authenticity and instilling confidence in consumers.