Framer's Revamped Approach Takes on Figma in Design Startup Battle

Design software startup Framer, after experiencing a decline in revenue, pivoted its focus to helping designers build websites with a single click. This shift has resulted in significant growth, with revenues increasing fourfold to over $10 million in just under 18 months. Framer's no-code publishing tools and growth have attracted attention from investors and competitors like Figma. The Amsterdam-based startup plans to expand internationally and add AI-powered website translations. Despite facing established rivals like Webflow and Adobe's Figma, Framer's founders are confident that their approach of combining design and website building will revolutionize the industry.