"Colorado Governor Signs First U.S. Law Protecting Consumer Brainwave Privacy"

Colorado Governor Jared Polis signed into law the first measure in the U.S. aimed at protecting the data found in a person's brainwaves, as advances in neurotechnology make scanning, analyzing, and selling mental data increasingly possible. The law aims to provide a clear framework to protect Coloradans' personal data from being used without their consent while still allowing the development of these new technologies. The Neurorights Foundation supported the bill, noting that the neurotechnology industry's data privacy protections are often weak or non-existent. This move comes as big tech firms and companies like Neuralink and Synchron are developing technology that can detect brain activity for potential commercial use.