"Apple's Failed Electric Car Project: A Decade of False Starts and Reactions from Elon Musk"

Apple has officially ended its long-running Apple Car project, Project Titan, after years of struggles and internal conflicts. The project, which aimed to develop a self-driving car, faced challenges from the start, including differing views on its direction and the difficulty of transferring Apple's proficiencies to the automotive world. Despite significant investment and hiring, the project ultimately floundered due to organizational and planning issues, highlighting the complexities even a company like Apple can face in entering new industries.