Apple Considers Acquiring AI Search Startup Perplexity
TL;DR Summary
Apple is reportedly considering its largest acquisition ever by exploring a deal to buy Perplexity AI, a fast-growing conversational web search startup valued at $14 billion, to bolster its AI capabilities amid increasing competition and potential search engine shifts. The talks are still in early stages, and the move could provide Apple with AI talent, a consumer-facing product, and help counteract the threat of losing its search deal with Google.
- Report: Apple held internal talks about acquiring AI search startup Perplexity 9to5Mac
- Apple Executives Have Held Internal Talks About Buying AI Startup Perplexity Bloomberg.com
- Apple internally weighs bid for ChatGPT rival Perplexity, Bloomberg says Investing.com
- Apple executives held internal talks about buying Perplexity, Bloomberg News reports Reuters
- Why Apple Must Buy Perplexity TheWrap
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