Anthropic Goes All-In on Super Bowl Sap for OpenAI Over ChatGPT Ads

1 min read
Source: Reuters
Anthropic Goes All-In on Super Bowl Sap for OpenAI Over ChatGPT Ads
Photo: Reuters
TL;DR Summary

Anthropic is spending millions to air Super Bowl ads that jab OpenAI for its plan to monetize ChatGPT with ads, calling the move deceptive after OpenAI’s Altman criticized the campaign. OpenAI counter-programs with a Super Bowl spot promoting Codex, highlighting a public, high-stakes rivalry as both firms seek broader consumer awareness and market share; roughly 120 million viewers are expected to tune in and 30-second ads can cost around $8 million.

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