Amazon Launches Budget-Friendly Temu Rival, Haul

Amazon's new service, Haul, is facing criticism for using AI-generated images that often appear unrealistic or violate Amazon's own guidelines. Many product listings feature poorly doctored images, such as oversized items or inappropriate content, which could degrade Amazon's marketplace reputation. Despite Amazon's claim of proactive measures to prevent non-compliant images, the issue highlights challenges in AI image tools and inconsistent rule enforcement. The launch of Haul coincides with Amazon's push for AI tools to aid sellers, though these tools have shown flaws in creating contextually accurate images.