"Alibaba-backed Xreal Raises $60M to Challenge Apple's AR Dominance"

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Source: CNBC
"Alibaba-backed Xreal Raises $60M to Challenge Apple's AR Dominance"
Photo: CNBC
TL;DR Summary

Alibaba-backed Xreal, a competitor to Apple's Vision Pro, has secured $60 million in new funding, reaching a valuation of over $1 billion and claiming unicorn status in the AR glasses industry. The company's latest AR glasses model, the Air 2 Ultra, is set to start shipping in March at a price of $699, significantly lower than Apple's Vision Pro. Xreal plans to use the funding for research and development, as well as factory expansion, with total backing from investors reaching $300 million.

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