AI Giants Go Big on Super Bowl Ads
TL;DR Summary
AI companies are heavily advertising in this year’s Super Bowl, displacing some automakers as ad spend rises to a record $8 million for 30 seconds. Major players (OpenAI, Anthropic, Google, Amazon, Meta) are showcasing tools and consumer-facing uses, while startups and even non-tech brands use AI to create and optimize ads, highlighting AI’s growing role in marketing and production costs.
- AI companies pour big money into Super Bowl battle CNBC
- Super Bowl LX is turning into AI’s coming-out party MarketWatch
- From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads TechCrunch
- Stars, Clydesdales and an AI beef jostle for Super Bowl ad glory Yahoo
- Inside AI startup Genspark’s last-minute Super Bowl ad Ad Age
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