Twitter's Usage Soars Despite Threads' Popularity Surge

Twitter CEO Linda Yaccarino claimed that Twitter had its "largest usage day since February," despite the launch of Meta's Threads app, which has already gained over 100 million users. Yaccarino's tweet appeared to take a jab at Threads, emphasizing that "there's only ONE Twitter." It remains unclear what Yaccarino means by "usage," but if she refers to screentime, it suggests that users are spending more time on the app rather than Twitter gaining in popularity. However, data from Cloudfare's head of cybersecurity and Similarweb indicate a decline in Twitter's traffic since the launch of Threads. The rivalry between Twitter owner Elon Musk and Meta boss Mark Zuckerberg has escalated, with Musk threatening to sue Zuckerberg for creating a copycat platform.