The Truth About Twitter Verification and Celebrity Payments.

Despite Elon Musk's announcement that Twitter users would have to pay $8 for their blue checkmarks, many high-profile celebrities and media organizations have refused to pay, including LeBron James, Chrissy Teigen, and The New York Times. Twitter's former VP of global commerce and media, Nathan Hubbard, warned that if most OG blue checks stop tweeting in protest of being asked to pay to create the content that Twitter lives by, Twitter dies. Musk held off on removing blue checkmarks, but made it more difficult to tell who had a legacy blue checkmark and who had paid for it with their Twitter Blue subscription.