FTC Cracks Down on Data Brokers for Selling Sensitive Location Info

The Federal Trade Commission (FTC) is taking action against Gravy Analytics and its subsidiary Venntel for unlawfully selling sensitive location data, including visits to health-related sites and places of worship, without user consent. The proposed settlement prohibits the companies from selling or using such data and mandates the establishment of a sensitive data location program. The FTC's complaint highlights the risks of privacy harms and discrimination from unauthorized data disclosure. This marks the FTC's fifth action against data aggregators for mishandling sensitive location data.