Navigating the aftermath of the digital media bubble.

1 min read
Source: The Guardian
Navigating the aftermath of the digital media bubble.
Photo: The Guardian
TL;DR Summary

Buzzfeed News and Vice News, two pioneers of the digital media industry, have faced financial struggles and layoffs, with Buzzfeed News shutting down its newsroom. The advertising model that many digital media companies relied on had deep flaws, and the primary distribution networks for traffic, Google and Facebook, could change their algorithms at any moment. However, the legacy of Buzzfeed and Vice may be that they forced existing media brands to modernize and embrace digital news and revenues. This has created opportunities for smaller news operations with a tighter focus and often behind a paywall to form.

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