CNN's Digital Transformation: A Strategy for Everywhere, Everything
TL;DR Summary
CNN CEO Mark Thompson plans to restructure the news organization by combining its TV, streaming, and digital operations into one team to adapt to the decline in cable viewership and grow its presence on mobile devices. Thompson aims to find new ways to attract audiences to CNN on their phones, acknowledging the smartphone as a primary news consumption device. He previously achieved success in building a thriving digital subscription business at The New York Times and is now focused on addressing the challenge of creating a compelling news experience for mobile users.
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