Colorado Moves to Ban Personal-Data-Based Pricing
TL;DR Summary
Colorado's House advanced HB 26-1210 to outlaw using personal data and algorithms to set individualized wages or product prices, while excluding loyalty programs and normal supply-demand fluctuations; the bill would make surveillance pricing a deceptive trade practice enforceable by the attorney general, prompting questions about breadth as it heads to the Senate.
Topics:business#consumer-protection#data-privacy#law#price-discrimination#surveillance-pricing#wage-setting
- Colorado lawmakers look to limit surveillance pricing and wage setting Colorado Newsline
- Lawmakers consider surveillance pricing ban for grocery stores 5 EYEWITNESS NEWS
- Rep. Rick Hansen - Legislative Update – March 26, 2026 MN House of Representatives (.gov)
- Backlash builds against AI-powered digital price tags in stores The Guam Daily Post
- Some States Are Targeting a Tactic Corporations Use to Raise Your Grocery Prices Truthout
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