"Pringles and The Caviar Co. Collaborate on Luxurious $140 'Crisps and Caviar' Box"

Pringles has partnered with The Caviar Co. to create the "Crisps and Caviar Collection," offering three different options for caviar lovers ranging from $49 to $140. The collection aims to make the elevated treat accessible to both "caviar curious" and "caviar connoisseurs." The collaboration has been well-received, with the "Crisps and Caviar Flight" being the most popular kit, accounting for 56% of sales. The kits have garnered attention on social media, with fans sharing their love for the unique combination. Pringles and The Caviar Co. plan to introduce new holiday tags for gift sets purchased during the season.