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Licensed content continues to play a significant role in the success of streaming platforms like Netflix, with 45% of viewing on the platform coming from licensed titles. This challenges the notion that exclusive content is the key driver of audience engagement. Shows like "Suits" have found new life on Netflix, attracting both old and new fans. Licensing remains a crucial part of the streaming business model, providing viewers with familiar shows and a deep repository of older content. While Netflix has successfully elevated licensed content from other networks, it does not plan to license its own content to competitors.