Cracker Barrel's Rebrand Sparks Customer Backlash and Stock Drop
TL;DR Summary
Bryce Mitchell, a controversial UFC fighter, reacted insensitively to Cracker Barrel's rebranding, expressing sexist and dismissive opinions about the company's leadership and criticizing the change, which has sparked public debate.
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- Cracker Barrel loses almost $100 million in value as stock plunges after new logo release CBS News
- Cracker Barrel changed its logo and some customers are very unhappy. Here's why USA Today
- Cracker Barrel’s marketing fiasco shows investors are making ‘woke’ a massive risk factor New York Post
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