Amazon Prime Video to Introduce Ad-Supported Tier

Amazon is reportedly in talks to launch an ad-supported tier of Prime Video, which could include showing more ads to existing Prime subscribers and offering an "option to pay more for an ad-free alternative and other features." The ad breaks will reportedly be "short," but there's no word on how much the tier will cost. Amazon is already deep into the advertising industry, which grew to $9.5 billion in revenue according to its most recent earnings report. An ad-supported tier could help Amazon bring in more money as it deals with layoffs and uncertain economic conditions.