"Rivian's Rally-Inspired R3 Crossover and Market Value Surge"

Rivian unveiled the R3 electric crossover, a smaller and more affordable EV than the R2, with a high-performance R3X variant influenced by iconic rally cars like the Audi Quattro and Delta Integrale. The design aims to capture a modern take on nostalgic rally car aesthetics, expanding Rivian's brand beyond trucks and SUVs and targeting new global markets like Europe. The R3 and R3X models will feature a rugged and playful interior, premium materials, and clever storage ideas, with reservations now open for the R2 and production set to begin in the first half of 2026.