"Prime Day: $14 Billion in Deals Beyond Amazon"

Amazon's Prime Day, a major two-day promotional event, is expected to generate nearly $14 billion in sales, surpassing last year's $13 billion. The event highlights the value of Prime membership and sees significant participation from third-party sellers. Competing retailers like Target, Walmart, and Best Buy also offer deals to boost sales. The beauty category is anticipated to perform exceptionally well, with Amazon gaining market share and attracting premium brands. Despite economic concerns, consumer spending remains strong.