Navigating Black Friday: Tips for Smart Shopping and Timing Deals

Retail experts warn Black Friday shoppers to be cautious of deals, as research by consumer group Which? reveals that many offers are not genuine discounts. Brands may inflate prices before sales to create the illusion of significant reductions. Shoppers are advised to compare prices, check product price histories, and be wary of fake websites to avoid being misled. The research highlights examples where products were advertised with inflated original prices, urging consumers to focus on quality over quantity and to purchase from authorized sellers.