"Walmart's $2.3 Billion Acquisition of Vizio: A Strategic Move for the Future"
TL;DR Summary
Walmart is acquiring smart TV manufacturer Vizio for $2.3 billion, aiming to leverage Vizio's SmartCast OS for a profitable advertising business. The deal, subject to regulatory approval, would also combine the companies' ad businesses, giving Walmart access to key consumer data and more ad reach. The move is seen as a strategic response to Amazon's Fire TV business and its strong advertising presence.
- Walmart is buying smart TV maker Vizio for $2.3 billion Engadget
- Walmart Agrees to Acquire VIZIO HOLDING CORP. to Facilitate Accelerated Growth of Walmart Connect through VIZIO's SmartCast Operating System Walmart Corporate
- Walmart is buying Vizio for $2.3 billion. Here's why it's buying a TV manufacturer. CBS News
- Five moves Walmart is making to overhaul its business for the future CNN
- Walmart to acquire Vizio TV maker in $2.3 billion deal The Verge
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