"CNN's Digital Future: New CEO Unveils Strategy and Subscription Model"

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Source: Hollywood Reporter
"CNN's Digital Future: New CEO Unveils Strategy and Subscription Model"
Photo: Hollywood Reporter
TL;DR Summary

CNN's CEO Mark Thompson outlined a new digital future for the cable channel in a memo to staff, emphasizing the need for innovation and risk-taking to secure the company's future. The vision includes a focus on digital offerings, new content types, and a reinvigorated approach to original series. Thompson also highlighted the importance of linear TV while acknowledging the need for belt-tightening in the face of changing industry economics. The new organizational structure includes key leadership appointments and a shift towards a more integrated, multimedia newsroom approach.

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