Netflix to Discontinue Cheapest Ad-Free Plan Amid Price Hikes
TL;DR Summary
Netflix is phasing out its basic ad-free plan, which costs $11.99 USD, in favor of ad-supported streaming or higher-priced ad-free plans. The new price points will be $6.99 for the ad-supported plan, $15.49 for the standard HD plan, and $22.99 for the premium 4K plan. The change will start in markets with ad-supported streaming, with UK and Canada losing access first, and US customers being affected later. Netflix aims to tap into new revenue and profit pools by scaling its ads business and retiring the Basic plan in some ad-supported countries.
- Netflix will pull cheapest ad-free plan after latest price increases 9to5Mac
- Netflix is going to take away its cheapest ad-free plan The Verge
- Netflix Is Preparing to Phase Out Its Basic Plan IGN
- Netflix Hints at Price Increases, Plans to Retire Basic Service Amid Ad-Tier Growth Hollywood Reporter
- Netflix to Eliminate Its Basic, Ad-Free Subscription This Year CNET
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