"Streaming Subscription Backlash Rises as Prices Soar and Content Disappoints"

Streaming services are facing increased customer cancellations, with a rise from 5.1% to 6.3% in November year-over-year, as they hike prices and introduce lower-priced ad-supported options. Amazon Prime Video, Netflix, Peacock, Paramount+, Hulu, and Apple TV+ have all seen price increases in 2023. To counteract cancellations and boost revenue, companies are offering cheaper, ad-inclusive subscriptions, with Netflix reporting 30% of new subscribers choosing its ad-supported plan. The trend indicates a shift towards balancing higher costs with ad-based revenue models in the streaming industry.