"Valentine's Day Frenzy: Limited-Edition Stanley Tumblers Cause Chaos at Target"

1 min read
Source: NBC News
"Valentine's Day Frenzy: Limited-Edition Stanley Tumblers Cause Chaos at Target"
Photo: NBC News
TL;DR Summary

The release of a limited-edition pink Stanley Quencher cup at Target stores, in collaboration with Starbucks, caused chaos as customers scrambled to purchase the $49.95 item, which is part of Starbucks' new winter menu. The cups, which won't be restocked, are already being resold for high prices online. Stanley's popularity has surged, with sales projected to reach $750 million in 2023, partly due to a strategic rebranding that targeted a female audience on social media platforms like Instagram.

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