Gannett files lawsuit against Google for alleged digital ad monopoly.

Gannett, the largest US newspaper publisher, has filed a civil lawsuit against Google and its parent company Alphabet, alleging that they unlawfully hold monopolies in the advertising technology tools that publishers and advertisers use to buy and sell online ad space. Gannett claims that Google controls how publishers sell their ad slots and forces them to sell an increasing amount of ad space to Google at lower prices, resulting in less revenue for publishers and Google’s ad-tech rivals and more money for Google. The lawsuit seeks an unspecified amount of damages and injunctive relief.