"Consumer Backlash: Wendy's Struggles with Unstable Prices"

Wendy's faced backlash over plans to increase menu prices during peak hours, highlighting consumer sensitivity to price variations. Dynamic pricing, which involves continuously adjusting prices based on various factors, is common in industries like airlines, hotels, and online retail. While not common in restaurants, some are using it for orders through third-party apps. Grocers and restaurants are increasingly turning to digital pricing due to labor shortages and high inflation. Experts believe changing public attitudes toward dynamic pricing, especially in fast-food restaurants, will be challenging.