"Bud Light's Impact: Anheuser-Busch InBev's Q4 Earnings and Sales Decline"
TL;DR Summary
Anheuser-Busch InBev's U.S. revenue dropped 17.3% in the fourth quarter, largely due to a decline in Bud Light sales following a controversial partnership with transgender influencer Dylan Mulvaney. Despite beating sales estimates globally, the company's U.S. business continues to suffer, with Bud Light facing backlash and a boycott from conservative influencers and celebrities. Efforts to rehabilitate the brand's image have had limited success, and Bud Light lost its title as the bestselling beer in the U.S. to Constellation Brand's Modela Especial.
- Bud Light remains drag on parent company as Dylan Mulvaney hit lingers Fox Business
- Bud Light boycott likely cost Anheuser-Busch InBev over $1 billion in lost sales CNN
- Beer maker Anheuser-Busch InBev reports better-than-expected Q4 earnings despite Bud Light backlash The Associated Press
- A-B sales in North America dropped by $1.5 billion last year amid Bud Light slump St. Louis Post-Dispatch
- Anheuser-Busch InBev reveals Q4 profit as US sales decline Yahoo Finance
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