Amazon to Introduce Ad Tier for Prime Video

Amazon is reportedly planning to launch an advertising-supported tier of its Prime Video streaming service, following similar moves by competitors Netflix and Walt Disney. The company is also said to be in discussions with Warner Bros Discovery and Paramount Global about adding ad-based tiers of their streaming services through Prime Video Channels. The streaming industry has been facing a slowdown in new sign-ups as subscribers struggling with high inflation and interest rates dial back entertainment spending and other discretionary expenses.