Amazon faces legal scrutiny over Prime membership practices.

The US Federal Trade Commission (FTC) has accused Amazon of using "dark patterns" to trick customers into signing up for its Prime subscription program and making it difficult for them to cancel. The FTC alleges that Amazon's "Iliad Flow" cancellation process, in place since 2016, was designed to be labyrinthine and dissuade customers from cancelling. The complaint seeks civil penalties and a permanent injunction to prevent future violations. Amazon denies the claims, stating that customers love Prime and that it is clear and simple for them to sign up for or cancel their membership.