"Jeep's Strategic Shift: Lower Prices, Expanded Lineup, and Upcoming EV Launches"

Jeep, facing tougher competition and high interest rates, plans to lower prices and expand its lineup, including adding new models and features. The carmaker is cutting prices on its Grand Cherokee SUV and Gladiator truck, while introducing the 2024 Jeep Compass at a lower price point. It also plans to offer new electric vehicles, including the Jeep Recon and Wagoneer S, to appeal to a broader range of consumers. Despite a decline in market share, the company aims to bounce back in 2024 under the leadership of global head Antonio Filosa.