"Ford Adjusts F-150 Lightning EV Prices Amidst Rising Demand and Competition"

Ford is increasing the price of its entry-level F-150 Lightning electric pickup by $5,000, bringing it to $54,995, while also raising the price of the XLT model by $10,000. However, the company is reducing the prices of some higher-end models, such as the Platinum and Platinum Black, by up to $7,000. A new model, the F-150 Lightning Flash, has been introduced with advanced tech features. Ford has also streamlined its lineup by removing two models. Despite retaining the full $7,500 US tax credit, Ford's electric vehicle sales have been weak, contributing to a significant loss for the company in the previous year.