LiveRamp Acquires Habu for $200 Million to Boost Data Collaboration

LiveRamp Holdings has announced its acquisition of marketing data startup Habu for $200 million in cash and stock, aiming to enhance data sharing capabilities for its clients such as Walmart, PepsiCo, and DISH Media. The deal will allow LiveRamp to integrate Habu's "clean room" technology into its services, providing more value to customers. The acquisition is expected to be completed in the March quarter, with Habu projected to deliver approximately $18 million in revenue in fiscal year 2025.