"Streaming Exodus: Viewers Cut Cords Over Rising Costs and Content Clutter"

The trend of canceling streaming subscriptions is on the rise as companies like Netflix, Amazon, and Disney increase their prices and implement stricter account sharing policies. In the US, the rate of people dropping major streaming services climbed from 5.1% to 6.3% over the past year, with 24% of subscribers canceling at least three services in the last two years. Despite the cancellations, some customers engage in "serial churning," where they subscribe and cancel repeatedly instead of maintaining continuous subscriptions.