Jaguar's Bold Type 00 Concept Sparks Controversy and Redefines Legacy

Jaguar's new concept car, the Type 00, has been unveiled and is facing online mockery for its design and color choices, particularly the 'Miami Pink' hue. The vehicle, which features a long hood and no rear window, is part of Jaguar's attempt to embrace 'Exuberant Modernism' and originality, as stated by chief creative officer Gerry McGovern. However, the car and its accompanying ad campaign, which lacks traditional car imagery, have been criticized for being overly 'woke' and disconnected from Jaguar's traditional brand image.