Dodge's Strategy to Prevent Markups on Demon 170 and Future Plans for V8 Engines

Dodge CEO Tim Kuniskis has unveiled a strategy to prevent dealers from marking up prices on the 2023 Dodge Challenger SRT Demon 170. The strategy prioritizes dealers who sell the car at MSRP and includes an acknowledgment form that both the customer and dealer must sign and notarize. Customers who pay sticker price will have priority scheduling, while those who pay over sticker may have their order pushed to the end of the production schedule. The goal is to discourage dealer markups and prioritize customers who purchase the car at MSRP.