BMW's EV Strategy Pays Off with Sales Growth and Margin Boost.
TL;DR Summary
BMW is ahead of its EV sales goals and plans to sell more EVs this year than expected, with 1 in 3 sales expected to be electric by 2026. The automaker aims for a profit margin of 8-10% this year, thanks to supply chain stability, without increasing prices. BMW remains dedicated to hydrogen fuel cell technology and plans to introduce a production hydrogen vehicle in the coming decade. MINI and Rolls Royce, the other brands that make up the BMW Group, also plan to introduce more electric vehicles in the coming years.
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