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Zombie Brand

All articles tagged with #zombie brand

business2 years ago

The uncertain fate of Bed Bath & Beyond and BuyBuy Baby.

Bed Bath and Beyond's physical stores will soon close, but the brand may survive as a zombie brand after a $21.5 million deal with Overstock.com to purchase its brand assets. Other examples of zombie brands include Radio Shack and Circuit City, both of which once thrived in New Jersey. Not all popular retailers that go out of business end up surviving as a zombie brand.