TikToker denies pretending to be poor.
TikToker Zoe Gabriel, who faced backlash for calling a $60 purse "luxury," has denied accusations that she pretended to be from a low-income family to gain sympathy on social media. Gabriel responded to the accusations with a statement and a video featuring her father, who said the family is not rich but financially stable. Gabriel gained online fame and a brand deal after responding to the initial backlash. Content creators often face scrutiny for talking about expensive purchases on TikTok.