"Taylor Swift's Impact: From Jewelry Explosions to Grammy Wins and NFL Connections"
After Taylor Swift was seen wearing a custom diamond initial bracelet from Lancaster-based Wove Made Inc., the small jeweler's sales skyrocketed by over 2,000%. The bracelet, named "Taylor-ed treasure," gained attention after Swift sported it following the AFC Championship game. The surge in sales has led the company to introduce more affordable options for the bracelet, with the CEO attributing the success to the exposure brought by Swift and the Kansas City Chiefs' victory.