All articles tagged with #womens softball
Major League Baseball is making its first major investment in women's professional softball by partnering with the Athletes Unlimited Softball League, aiming to boost visibility, support growth, and create sustainable opportunities for female athletes, with plans to expand and broadcast games across platforms.
Major League Baseball is investing over 20% in the Athletes Unlimited Softball League, marking a significant move into women's professional sports. The partnership includes marketing, content distribution, and broadcasting rights, with games scheduled on MLB Network and MLB.tv. This investment aims to elevate women's softball, create more opportunities for female athletes, and grow the sport's visibility, with plans for expansion and increased media presence in the coming years.