"Rise of AI Influencers: How They're Changing the Game and How to Craft Your Own"
Virtual influencers, AI-generated characters like Aitana Lopez, are increasingly popular in the influencer marketing industry, offering brands a cost-effective and controlled alternative to human influencers. These digital avatars, such as those created by The Clueless agency, are causing concern among human influencers as they begin to take over business opportunities. Despite the debate, brands find virtual influencers effective for driving brand awareness, favorability, and recall, without the risks associated with real people.