All articles tagged with #virginie viard
Virginie Viard, who succeeded Karl Lagerfeld as Chanel's artistic director, is stepping down after five years. Despite her collections receiving mixed reviews, Chanel's sales surged to nearly $20 billion in 2023. Chanel has not yet announced her replacement.
Virginie Viard, Chanel's artistic director, has left the company after five years in the role and 30 years with the brand. Chanel praised her for renewing the house's codes while respecting its heritage. A new creative organization will be announced soon. Despite recent social media criticism, Viard significantly contributed to Chanel's success, with the brand reporting record revenues in 2023.
Virginie Viard is stepping down as Chanel's creative director after nearly 30 years with the fashion house, including five years in her current role. Chanel has yet to announce her successor but will reveal a new creative organization soon.
Chanel's creative director, Virginie Viard, presented the brand's cruise collection in Los Angeles with a runway show and a performance by Snoop Dogg. The event was held at Paramount Pictures Studios and featured a no-frills atmosphere with food trucks and caterers. However, the clothes lacked vision, with Viard's attempt at sporty looks falling short. Despite this, Chanel's sales have not dipped in recent years, and the brand continues to prioritize its relationships with customers through its boutiques.