"Streaming Trends: The Rise of Comfort Shows in 2023"
In 2023, streaming TV saw a surge in viewership for library series like 'Suits,' 'Grey’s Anatomy,' and 'Gilmore Girls,' which claimed the top 10 spots in Nielsen’s rankings, marking the first time all top 10 spots were acquired shows. The top 10 library series accounted for a significant portion of streaming viewing, with Suits alone generating over 57.7 billion minutes of viewing after becoming part of Netflix’s library. The success of library shows highlights a shift in viewer trends towards familiar, comfort content, prompting streaming platforms to prioritize deep catalogs and content licensing deals with other media companies.