Blockbuster's Website Rediscovery Sparks Comeback Hopes
The revival of Blockbuster's website has triggered nostalgia among internet users, despite the company's bankruptcy in 2010. The brand's collapse is often cited as a cautionary tale about the failure to evolve, but some believe its cultural cachet remains. Blockbuster was once a social ritual that required compromise, but the rise of streaming services has made it easier for people to watch different things separately.