tldrdaily.news logo
Tag

Vans

All articles tagged with #vans

"CEO Behind Old Spice Revival Takes on Challenge to Rejuvenate Flagging Sneaker Brand"
business2 years ago

"CEO Behind Old Spice Revival Takes on Challenge to Rejuvenate Flagging Sneaker Brand"

Bracken Darrell, the new CEO of the company owning Vans, is investigating the brand's loss of appeal among young people. His visit to the office of Steve Van Doren, son of the co-founder and brand ambassador, and the examination of Vans' countercultural legacy, such as its association with the Warped Tour, have provided insights into potential strategies for reviving the brand's cool factor. Darrell aims to reconnect Vans with its youthful audience and restore its status as a cultural icon.

via The Wall Street Journal|
##brackendarrell#brandrevival
VF Corp. Faces Challenges as Vans Struggle and Earnings Fall Short
business2 years ago

VF Corp. Faces Challenges as Vans Struggle and Earnings Fall Short

VF Corp, the parent company of Vans, reported a 23% decline in Vans' revenue in Q2 2024, with slow sell-through rates and weak direct-to-consumer sales. VF Corp CEO, Bracken Darrell, stated that Vans will not see a turnaround this year, but emphasized the brand's popularity among consumers. The company is implementing a strategic business transformation plan, including the search for a new Vans president and reevaluating distribution strategies. VF Corp pulled its guidance for fiscal year 2024 due to the longer-than-expected turnaround timeline.

via Footwear News|
#business#leadership-change#revenue-decline
VF Corp. appoints new CEO to drive business transformation
business2 years ago

VF Corp. appoints new CEO to drive business transformation

VF Corp's new CEO, Bracken Darrell, discussed his plans to improve the company's business, including a focus on turning around the declining sales of its popular brand, Vans. Darrell emphasized the need to make the US business as popular as it is abroad, lower the cost base, reinvest in innovation and brand building, and reduce debt. He acknowledged that Vans had lost sight of its original target audience and aims to reconnect with the skater community and appeal to the mischievous and fun side of consumers. VF Corp recently withdrew its full-year revenue and profit forecasts after experiencing an 11% decline in US sales during the second quarter.

via CNBC|
#bracken-darrell#business#sales-decline
"Top Waterproof Gear for Men: Sneakers, Phone Holders, Cases, and More"
fashion2 years ago

"Top Waterproof Gear for Men: Sneakers, Phone Holders, Cases, and More"

Waterproof sneakers have become a popular trend in the footwear industry, with brands like Nike, Vans, and Seavees offering durable and stylish options. The Vans Old Skool Gore-Tex Shoe is a heavy-duty skate shoe, while the Nike ACG Mountain Fly 2 Low Trail Shoe is great for any terrain. The Seavees Mariners Boot is a stylish high-top option, and the On Running Cloudwander Waterproof is a lightweight choice for running and hiking. The Nike Lunar Force 1 Men’s Duckboot is a unique hybrid of a duck boot and Air Force 1, but is only water-repellent, not waterproof.

via HICONSUMPTION|
#fashion#nike#on-running
Mercedes Unveils Plans for Luxury Electric Vans with Yacht-Inspired Interiors.
automotive2 years ago

Mercedes Unveils Plans for Luxury Electric Vans with Yacht-Inspired Interiors.

Mercedes-Benz is aiming to make vans more desirable with yacht-like interiors for its midsize models. While the brand's passenger cars are popular among the elite, its vans division has traditionally been more focused on mass production. The company has partnered with Renault for many years, but is now looking to elevate its van offerings with luxurious design features.

via Bloomberg|
#automotive#design#interiors